VII. A Web of Interconnections ↑
44. Each group must have a purpose, and must fulfill that purpose.
Every group must have a purpose that is understood and shared by its members, and each group must successfully fulfill that purpose in order to sustain its existence.
A group’s purpose need not be singular, although one purpose must generally be primary, in order to maintain the group’s coherence.
Words from Others on this Topic
All the evidence we have indicates that the growth of firms is connected with the attempts of a particular group of human beings to do something.
Edith Penrose, 1959, from the book The Theory of the Growth of the Firm
It’s never been more essential for CEOs to have a consistent voice, a clear purpose, a coherent strategy, and a long-term view. Your company’s purpose is its north star in this tumultuous environment. Putting your company’s purpose at the foundation of your relationships with your stakeholders is critical to long-term success.
Larry Fink, 2022, from the letter “to CEOs from Larry Fink in 2022”
Relevant Reference Models
Shared Identity and Purpose - CDP
- An element of Core Design Principles for the Efficacy of Groups
- An element of Motivational Factors for Complex Work
- An element of The 7 Habits of Highly Effective People
Next: 45. Groups define roles for their members